Reed joined his uncle, Renny Reynolds, as a partner in Renny's pioneering flower and event design business in late 2000, almost 30 years after the 1972 birth of the company. In 2004, Reed took over the firm while Renny returned to his roots in landscape and interior design. The business expanded retail and event design operations to include both NYC and South Florida, and developed valued partnerships with NYC's preeminent luxury hotels, including the Four Seasons, the St. Regis and the Peninsula.
Now, with nearly twenty years of design experience, Reed has become one of the most sought after event designers in the country. Always a calming figure, Reed navigates clients through the process in a seamless and enjoyable manner, creating events that appear effortless, remain memorable and are truly one of a kind. While major events remain a cornerstone of Reed's business, his Palm Beach and NYC flower shop continue to set the standard with innovative, modern bouquets and arrangements for a most discerning clientele.
Now, with nearly twenty years of design experience, Reed has become one of the most sought after event designers in the country. Always a calming figure, Reed navigates clients through the process in a seamless and enjoyable manner, creating events that appear effortless, remain memorable and are truly one of a kind. While major events remain a cornerstone of Reed's business, his Palm Beach and NYC flower shop continue to set the standard with innovative, modern bouquets and arrangements for a most discerning clientele.
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